Bollywood actoress Jacqueline Fernandez launched her own active wear brand Just F, in partnership with Mojostar, the recently launched celebrity-driven house of brands. Priced between Rs1,000 and Rs3,000
Just F will target young consumers between 20 and 35 years of age who are looking for feminine fitness apparels and accessories.
The brand will offer active wear clothing for now and will move on to accessories (footwear, gym bags and fitness accessories). The range will be created to suit the body type of Indian women. “Launching Just F, a feminine take on fitness from my perspective, is a big moment for me. I am confident that the brand will meet and exceed the expectations of young women across India, who want to fulfill their fitness requirements without breaking the bank or compromising on style,” said Fernandez in a statement.
Jacqueline Fernandez’s active wear brand Just F will be retailed at all leading online marketplaces as well as Just F’s direct-to-consumer page.