Shraddha Kapoor starrer Stree released a while back to good response from the audience. Since then the Amar Kaushik directorial has been brisk business at the box office, withstanding the competition from subsequent releases.
In this special analysis we take a look at the economics of Stree to better understand how profitable the venture was for its makers. Made on the budget of Rs. 23 cr (inclusive of Cost of Production and Print and Publicity) Stree was a low budget high on content film. With positive reviews and good audience appreciation the business of Stree saw good growth over the ensuing weeks after its release. Expected to collect Rs. 115 cr by the end of its theatrical run in domestic market, the makers of Stree stand to earn Rs. 51.75 cr from the box office window with another Rs. 4.50 cr coming in from the overseas markets. This coupled with Rs. 20.70 cr that has been earned from the sale of digital, satellite and music rights, the makers of Stree stand to earn a total of Rs. 76.95 cr.
After deduction the initial production cost of Rs. 23 cr, the makers of Stree stand to earn Rs. 53.95 cr as profit with a 234.57% rate of Return on Investment.
Economics of Stree
Cost Of Production and Prints/Marketing (P&A) – 23 Cr.
TOTAL COST – 23 Cr.
India Theatrical Box Office – 115 Cr. (Expected)
Distributor’s share (A) – 51.75 Cr.
Overseas Theatrical Box Office – 10 Cr. (Expected)
Distributor’s share (B) – 4.50 Cr.
Satellite Rights, Digital and Music ( C) – 20.70 Cr. (Sold to Star Network, Hotstar and T Series)
TOTAL RECOVERIES (A+B+C) – 76.95 Cr.
PROFIT – 53.95 Cr.
RETURN ON INVESTMENT (ROI) – 234.57%
