Rajasthan Police recently put out a tweet to daunt citizens from stealing, taking drugs and for the same; they shared an image encouraged by the forthcoming movie ‘Kalank’.
The Rajasthan Police had shared a still of Alia Bhatt from the movie that can be heard in the film’s trailer, “Humse zyada barbaad aur koi nahi is duniya mein”.
The still has already become iconic owing to the host of memes that it gave birth to on social media.
Every General Student Due to Reservation. #KalankTeaser pic.twitter.com/6Z97G0ZQpr
— MunNaa 🏌️♀️ (@Munnaa09) March 12, 2019
The joke was an instant hit on the internet and was transformed into meme in the blink of an eye.
#KalankTeaser #kalank
Every Drink shop owner be like 😂 pic.twitter.com/9tTB8W2te2— नादान परिंदे🇮🇳 (@Gauri_doonite) March 12, 2019
#KalankTeaser
After every breakup girls are like: pic.twitter.com/vhs6N5Q0PX— SUDIPTA (@Sarcastic_Sudu) March 12, 2019
While internet users used the meme to break jokes, Rajasthan Police have utilized it for a good cause.
Stealing money for buying #Drugs?
If yes, then the #Kalank of theft & being a drug addict is going to end your happiness.
Stop consuming #Drugs or else they'll consume you.@aliaa08 @karanjohar @Varun_dvn @sonakshisinha @adityaroy @DIPRRajasthan @ashokgehlot51 pic.twitter.com/OBz5smrqwV
— Rajasthan Police (@PoliceRajasthan) March 26, 2019
The official handle of Rajasthan Police tweeted, “Stealing money for buying #Drugs? If yes, then the #Kalank of theft & being a drug addict is going to end your happiness. Stop consuming #Drugs or else they’ll consume you. @aliaa08 @karanjohar @Varun_dvn @sonakshisinha @adityaroy @DIPRRajasthan @ashokgehlot51.”
Varun Dhawan was completely awed by the force’s use of his forthcoming movie and took to twitter to help the Rajasthan Police, which used a dialogue from the film for their anti-drug addiction campaign.
Varun Dhawan gave a thumbs up to the idea wrote, “Say no to drugs”.
https://twitter.com/Varun_dvn/status/1110412419887697921
Rajasthan Police praised Varun’s support and tweeted :
https://twitter.com/PoliceRajasthan/status/1110845092552720386